If the work needs more than someone just picking up tickets, that is usually where I come in.
Strategy → architecture → implementationProduct engineer · AI architect · Founder
I make tricky digital products feel doable.
I’m Will Falkowski. I’ve been building for the web for more than 25 years, and for the last two I’ve been properly stuck into AI products. I help founders, agencies and teams work out what is worth building, then I get the laptop open and make it happen.
Got room for a couple of good projects
Amsterdam based
Essex made
Essex made
AI WillEssex-ish
Got something in mind?
Tell me what you’re looking for.
I’ll ask the useful questions and pass the good stuff over to the real Will. No polished brief. No sales palaver.
25 years in, still curious
I have been round the block. I still like getting stuck in.
I know what it feels like to bet on your own idea.
Budgets, users, risk, sales calls and the nerves that come with pressing go
A’DAM TORENMy Amsterdam base · Back in the UK when needed
What I actually do
Have a think. Make a plan. Get it built.
I am happy in the strategy chat, but I am equally happy when it is time to stop chatting and crack on.
01Product thinking
Work out what matters
Got a fuzzy brief? I get it into shape, sort the scope and choose an architecture that will hold up. No song and dance.
02Engineering
Get it built
I still write the code. Vue, Nuxt, TypeScript and modern frontend work, from a quick prototype to a proper platform.
03AI architecture
Make AI earn its keep
Conversational products, RAG, GraphRAG and multimodal systems that do a useful job instead of just looking clever.
04Leadership
Keep everyone together
I can talk properly with founders, clients, designers and engineers, then turn the conversation into steady progress.
Selected work
Different teams. Different problems. Do good work and get it live.
A proper mix of founder work, AI, aerospace, travel and big product teams.
Founder / Product / AI / Engineering
New Schools
I took New Schools from an idea to a live learning platform with paying customers and real students. Product, design, architecture, code and all the founder bits in between.
Platform architecture / Conversational AI
Lorejam
A platform I built for turning proper knowledge into useful conversations with AI personas that have a bit of character about them.
Product engineering / Frontend
DeltaQuad
A complicated aerospace product made clearer and easier to understand, without losing the technical detail that mattered.
Frontend architecture / Delivery
GetYourGuide
Experienced engineering help inside a very busy product team, where good components, sensible decisions and keeping things moving all mattered.
Digital product / Engineering
European Space Agency
Digital product work in a research led environment, turning specialist information into something dependable and useful.
Frontend / Product delivery
Heycar
Modern JavaScript work for an ambitious consumer platform, getting stuck in with product, design and engineering.
Hover to shuffleTap to shuffle01 / 06
A short version of a long CV
I have been building since the web was a bit weird.
The tools keep changing. The job is still the same. Work out the real problem, be straight with people and leave behind something that works.
- Now
Founder, New Schools
My own AI education platform. Product, architecture, UX, engineering and the commercial reality of making the whole thing work.
- 2020s
Senior product engineering
Vue, Nuxt, TypeScript, design systems and complicated digital products for agencies and product teams.
- 2010s
Frontend architecture
Big JavaScript applications, platform thinking, technical direction and plenty of client delivery.
- 2000s
The web before it was tidy
I started when frontend meant learning the whole medium. I have kept learning every time it changed.
Good people, good work
What people reckon it is like to work with me.
The end result matters, obviously. So does being straight with people and making the work feel calmer.
01 / 06
“Will is calm when the work gets complicated. He sees the product problem, the technical problem and the people involved in it.”
Want the longer version?
Twenty five years takes a bit of scrolling.
There is plenty more work, history and the odd useful thought over on LinkedIn. Come and say hello. I am much better at replying than posting every day.
Find me on LinkedIn ↗Let’s work together
Got something interesting? Give me a shout.
I take on contract, fractional, consultancy and technical or product leadership work. Usually with founders, agencies and teams that trust people to get on with it.
I am based at A’DAM Toren in Amsterdam, originally from Essex, and happy to travel across the UK when the work is better done in the room.
me@willfalkowski.name
Send me the useful bit
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